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animated whiteboard video explainer

Video Marketing For Business – Things You Should Know

 Defining Animated Videos

Almost everyone is constantly connected to the internet, social media or simply on their mobile devices and it's important to utilize these tools to promote your business. An excellent way to gain an audience for your company is to create explainer videos. There are several types of explanation videos that you can use to connect with your company's audience.

The most popular type of explainer video is an Animated video. While these videos can require more time, planning and skill, they are particularly effective at promoting a service that isn't easily described using live actors. Other common types of explainer videos are the "Whiteboard" and "Kickstarter" videos. While the Whiteboard video requires animations that play out on a whiteboard background, Kickstarter videos are designed to promote a product or idea in its infancy to gain traction and investors. You can find more about whiteboard animation video through

Creating an engaging and thoughtful explainer video for your company requires a great deal of planning and creativity. The first step is to write a solid and engaging script. Make sure your script includes the following:

* Description of what your product is and how it provides the solution to a specific problem.

* An interactive call to action, such as "Click here for more information" or "Email us to open your new account."

* Brief overview of awards, results or reviews.

Also, remember to keep your script under 90 seconds, use conversational language and address your audience directly by using a 2nd person active voice. After you have your script, it's time to work on the production. It is important to use video production professionals to complete your project; they do this sort of thing frequently and can help make your vision a reality.