Amazon Enforcement (FBA) is a service that allows business owners to take advantage of Amazon's shipping, warehousing, and customer service. An effective business strategy should cover all aspects of online sales, from marketing to delivery.
A fulfillment services is a third-party warehouse that prepares and ships your orders for you. It does this from its fulfillment center.
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Sellers pack and ship their inventory to an Amazon fulfillment center. Amazon handles the pickup, packing, and transportation of merchandise, along with providing customer service.
Business owner responsibilities
Utilizing FBA services can take a heavy burden off your shoulders, but there are a few things you’ll still be responsible for. Keep these two important factors in mind as you consider third-party help.
1. Know your product
You’ll need to keep a close eye on your SKUs(Stock keeping unit) to identify which ones are bestsellers, and which run the risk of becoming stale stock. Don’t waste money on warehousing and prepping too many items that don’t sell as quickly.
2. Perfect your customer acquisition
eCommerce sales rely on more than strict marketing, you need to optimize your listings, refine your funnels, and reach your ideal customers on the channels they prefer. Great items will sell, but only if people know about them.