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Importance of Good Web Design for Businesses

Having an online presence is no longer optional for businesses. Both consumers in B2B and B2C space use the internet to find answers to their pressing queries. And a website is often the first place your prospects interact with your brand – making a good web design a necessity.

Consumers spend more time on beautifully designed sites than they do on plain and basic ones. Here are some ways a reliable web design in Oslo impacts your business.

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1. Serves As Your Business’ First Impression

Checking out your website gives potential consumers their first impression of your company. They usually form an opinion about your brand in a split second. So, in these few seconds, you should focus on creating a lasting positive impression on your audience. Do that by ensuring an attractive, user-friendly, highly responsive website with a quick loading speed.

2. Boosts Trust And Brand Consistency

Your website design determines how most people assess the integrity of your business. Website designs that are both trendy and professional tend to foster trust. At the same time, users will question your credibility if your website is outdated and amateurish.

Another significant way through which a well-designed site promotes trust is through brand consistency. Consumers recognize popular and successful companies just by glancing at their colors, logos, or styles. So, incorporate the elements that your consumers associate with your company while designing your website. Ensure the outline, styles, and fonts are consistent throughout all pages of your website.