The marketing world is constantly changing and evolving, meaning that companies must keep up with the trends in order to stay relevant. This is especially true during Halloween, as there are lots of ways to capture the attention of target consumers.
Pepsi’s Halloween ad analysis service is a great example of how to target consumers and create an impact. The ad features a girl in a pumpkin costume who is trying to scare her friends. However, when she drinks Pepsi, she turns into a friendly ghost. This change in attitude demonstrates the power of Pepsi to make people happy.
The ad is also effective because it speaks to the desires of many people during the Halloween season. Everyone wants to have a good time on Halloween, but sometimes the holiday can be stressful. The commercial suggests that Pepsi can help alleviate some of that stress. Additionally, the ad shows that Pepsi is a fun and festive beverage choice for Halloween parties.
Pepsi's ad campaign for Halloween was heavily criticized for its use of insensitive and offensive images. The ad featured a young girl in a white hooded costume with red eyes glaring out from under the hood. The girl is seen walking through a dark forest, clutching a can of Pepsi.
The ad was accused of making light of the serious issue of child abduction, as well as being insensitive to those who have lost loved ones to violence. Pepsi quickly pulled the ad and issued an apology, but the damage had already been done.
The controversy surrounding the ad highlights the need for companies to be aware of the potential impact of their advertising on target consumers. In this case, Pepsi's ad failed to take into account the sensitivities of its target audience and as a result, caused offense and outrage.
While it is impossible to please everyone with every ad campaign, it is important for companies to try to avoid causing offense or distress. In the case of Pepsi's Halloween ad, a more sensitive approach would have been preferable and would likely have avoided the negative reaction that ultimately ensued.